How Digidarts Scaled RockWallet's Mobile Acquisition and Crypto User Activation

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India's Pioneer 360° Performance Marketing Agency

Background

RockWallet set out to expand its mobile user base by attracting users looking for a simple, secure way to buy, sell, swap, send, and store digital assets. However, rising acquisition costs, inconsistent publisher quality, and limited visibility beyond app installs made sustainable growth increasingly challenging.

Digidarts partnered with RockWallet to build a performance-led affiliate acquisition framework focused on high-intent user acquisition, publisher optimization, fraud prevention, and deeper funnel performance. Rather than optimizing purely for installs, the strategy emphasized verified users, wallet activation, and first transactions to create a scalable acquisition engine.

Objective

To build a sustainable mobile growth engine by:

Scale quality mobile app installs through affiliate marketing.
Improve user progression from installs to registrations, verification, and first transactions.
Reduce acquisition costs while improving traffic quality.
Build a sustainable affiliate ecosystem for long-term mobile growth.

Diversified Affiliate Acquisition

Expanded campaigns across affiliate publishers, programmatic inventory, fintech audiences, OEM placements, and other high-intent performance channels to maximize quality user acquisition.

Publisher-Level Optimization & Fraud Prevention

Implemented granular publisher tracking and fraud monitoring to identify high-performing partners, eliminate invalid traffic, and improve acquisition efficiency.

Deep Funnel Performance Optimization

Shifted campaign optimization beyond installs toward registrations, identity verification, wallet activation, and first digital-asset transactions, ensuring every optimization focused on business outcomes.

Audience & Creative Intelligence

Developed audience-specific messaging around secure asset ownership, simplified onboarding, digital-asset purchases, swaps, and self-custody while segmenting users based on crypto interest, fintech behaviour, and transaction intent.

Real-Time Budget & Performance Allocation

Optimized publisher payouts, device targeting, geographies, creatives, and campaign budgets using live performance insights, with the top-performing publishers receiving increased investment.

Results & Impact

📉 29%

Cost Per Install (CPI) reduced by 29%

📈 34%

Install-to-registration conversion improved from 26% to 34%

📈 21%

Registration-to-verification rate increased by 21%

📈 2.1×

First digital-asset transactions increased by 2.1×

📲 76,000+

Generated 76,000+ app installs

👥 25,500+

Acquired 25,500+ registered users

✅ 14,800+

Achieved 14,800+ verified users

🛡️ 24%

Reduced invalid and low-quality traffic by 24%

📉 31%

Reduced Cost Per Verified User by 31%

Bottom Line

This wasn't about generating more app installs.

It was about building a performance-driven affiliate ecosystem that consistently attracted high-intent crypto users while improving conversion quality across every stage of the funnel.

By combining publisher optimization, fraud prevention, deeper event tracking, audience intelligence, and real-time campaign optimization, Digidarts helped RockWallet build a scalable mobile acquisition engine focused on verified users and long-term growth.

Get in Touch

India's Pioneer 360° Performance Marketing Agency